PRIVACY POLICY
This Privacy Policy outlines how From & Flora, LLC ("we", "us", "our", or the "Site") collects, uses, and discloses your personal information when you visit, use our services, make a purchase from fromandflorari.com (the "Site"), or communicate with us in connection with our services (collectively, the "Services"). For the purposes of this Policy, “you” refers to any user of our Services, including customers, website visitors, or anyone whose information we collect.
Please read this policy carefully. By accessing or using any of our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please refrain from using the Services.
This policy was last modified on 04/16/2025.
Changes to This Privacy Policy
We may revise this policy periodically to reflect updates to our practices, changes in the law, or operational needs. Updates will be posted on this page, with the “Last updated” date modified accordingly. Where required, we will take additional steps to notify you.
Collection and Storage of Information
We permit customers and visitors to submit first and last name, email address, company name, title, address information, phone number, industry type, information regarding interests, and other information to Form & Flora via the Website. During a purchase transaction, we will collect and store your name, address, telephone number, email address, event information, as well as keeping records of your specific purchases and details of the transaction.
We also may use “cookies” and other similar tools to recognize you and your access privileges on our site, as well as to trace site usage. A cookie is a piece of information that is sent to your Web browser from a Web site and stored on your computer’s hard drive. Each time you return to our site, we are able to identify you as a previous or registered customer. Cookies also enable us to measure our site traffic, including the number of repeat versus new visitors, the time users spend time online, and their navigation behavior. Collecting this cookie information allows us to make changes that improve our site.
Use of Information
The information that we receive from you by our Website, or that we collect from you using cookies, is used to provide the services requested, to provide you with information about related services and/or products, to improve our website, for development of new services and/or products, and for systems administration and troubleshooting purposes. We may use Personal Information to respond to your comments, questions and requests and provide customer service, to contact you the products or Services you have purchased or used and to notify you of products, offers, rewards, Surveys and Promotions and Services we think may be of interest to you.
We will not share your email address or other individually-submitted information with parties outside of Form & Flora. Information concerning individuals’ usage of our sites will not be disclosed to third parties except in aggregate form (e.g., “45% of the customers visiting our site viewed at least one service”). This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property or safety.
Marketing
Ads are displayed on the platforms that we own or operate but we also use third-party ad partners to display ads for the Company on third party websites and apps (sometimes referred to as ‘retargeting’). Retargeting technologies analyze the information collected about your interactions with our Sites and information about you obtained from reputable third-party sources parties, and display advertisements intended to match your interests. For example, We may work with third parties (such as Facebook and Instagram) to serve ads to you as part of a customized campaign on their platforms. Generally, you can control the interest-based ads you see as a result of retargeting by changing the privacy settings of the device itself or changing the privacy settings of your browser. If you use “Do Not Track” features of your device or browser, we do not override these settings or options.
Our ad partners may use the data they collect from you, including (a) in conjunction with advertising that appears on other websites, (b) to determine the popularity of certain content and analyze and track website traffic, statistics, advertisement data and other interaction with ads and the websites on which they are served, and (c) to measure the effectiveness of web-based and email ads.
User-Generated Content
If you submit content such as reviews on our Site, this content may be public. We are not responsible for how others use or share that information. We cannot ensure the privacy of any Personal Information included in such user generated content and We do not necessarily verify, endorse, or agree with any content posted in discussion forums.
Third-Party Links
Occasionally, at our discretion, we may include or offer third-party products or services on the Form & Flora website, or link to services offered on such third-party websites. These third-party sites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked sites. If you have questions about how these third parties use and collect data, please carefully read their privacy policies. However, we seek to protect the integrity of Form & Flora and welcome any feedback regarding these third-party sites.
Children’s Privacy
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence, and you have given us your consent to allow any of your minor dependents to use this site.
The Services are intended for general audiences and is not directed to children. As a general matter, we usually do not knowingly collect or process personal information from children under the age of 16, unless a lower age is provided or allowed by local law. Where we do knowingly collect or process personal information from children under the age of 16 (or under an age stipulated by local law), we follow all applicable data protection laws. For example, in the U.S., we obtain verified parental consent as required by law when collecting personal information from children younger than 13 years of age. From and Flora does not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us to request its deletion.
Data Security and Retention
We use security measures to safeguard your information. However, no system is 100% secure. We recommend using secure channels when submitting sensitive data.
We retain your data as needed to fulfill the purposes described in this policy, or as required by law.
Retention of Information
We retain individually collected information as long as necessary to fulfill the purposes provided in this Privacy Policy, unless required or permitted by applicable laws.
Opt Out Procedures
If you have submitted information to Form & Flora and would like to have the information deleted and/or removed from active use by Form & Flora, you may request removal by emailing info@formandflorari.com at any time. Please allow up to 7 business days for the requested deletion/removal to take effect.
Privacy Contact
Questions regarding this Privacy Policy should be directed to Form & Flora by emailing info@formandflorari.com